New Name, Same Great Service: Rice’s Paint Co. Professionals is now known as Wisconsin Paint Co. Professionals.


Our History

Our business began as Rice’s Paint Company Professionals and has grown to become Wisconsin Paint Company Professionals. We are proud to continue the family tradition as stated by Todd Rice, “Our history starts many years ago, when I had the fortunate opportunity to work for my father‘s painting business. It was there, where I learned the importance of “attention to detail”. It was stressed and delivered to each and every customer. After some years working for other companies, in unrelated fields, we made the decision to open our own painting company using the skills I acquired from my father’s business. Our goal is to be timely on projects, competitive on price and perform great quality work. From the first year and into the future, we stand by these words.” We proudly serve our communities with this in mind.

Rice's Paint Employee on Lift

Our Crew

Our devoted staff has many years in the trade industry and that number continues to grow. Our company believes in getting quality people. Our professional crews take great pride in delivering quality jobs, completed safely, on time and within budget. Whether it is using our industrial sized hot water pressure washer to clean the exterior of your building prior to recoating, or installing a fresh coat of paint on your high school’s metal lockers using our electrostatic machine, rest assured our crew will exceed your expectations.

Rice's Paints Employees installing drywall

Areas We Serve

Proudly headquartered in Central Wisconsin and serving a radius of 120 miles throughout much of the state. This includes but is not limited to: Stevens Point, Appleton, Wisconsin Dells, Wisconsin Rapids, Fond Du Lac, Marshfield, Waupaca, Nekoosa, Shawano, Abbotsford, Wausau, Merrill, Tomahawk, Rhinelander, Minocqua and Eagle River.


  • Log home finishing
  • Millwork stain and finishing
  • Hospitals
  • Water and treatment plants
  • Food and dairy
  • School districts (Grade schools through universities)
  • Insurance work (Fires, smoke damage, water damage, etc.)
  • Roof coatings
  • Industrial painting
  • Commercial painting
  • Residential painting
  • Property management